The Land Rover Discovery Vision Concept made an out-of-this-world debut during a New York Auto Show preview, appearing alongside a mock-up of the Virgin Galactic Enterprise, the world’s first commercial manned spacecraft, aboard the retired aircraft carrier, the USS Intrepid.
The Discovery – sold in the U.S. as the Land Rover LR4 — has long been one of the British maker’s most popular models and the Vision Concept hints at what’s to come when an all-new version debuts next year. Or, more precisely, what’s to come when a whole new “family” of Discovery models begins to roll out in 2015, LR officials revealed.
“This concept represents our vision of a family of Discovery (models), not just one,” said Gerry McGovern, Land Rover’s design director, during the evening unveiling.
(Click Here to learn about Land Rover’s new partnership with Virgin Galactic’s space program.)
Various company officials gave a bit more insight into the planned expansion of the “Disco” line. The first new model will debut next year and will be roughly the same size as the current SUV. A smaller version will follow, likely a year later. Eventually, a third Discovery spin-off is likely.
The strategy mirrors what the British firm has done with its top-line Range Rover nameplate. Along with the flagship model there’s now a smaller Range Rover Sport as well as a compact version, the Range Rover Evoque. The proliferation strategy is in line with what competing luxury brands have been doing as they race to fill every conceivable niche in the bid for maximum sales.
(Nissan revealing more upscale Murano crossover at NY Auto Show. Click Herefor a first look.)
In Land Rover’s case, the maker plans to target three distinct market segments – or “pillars” — going forward. The next Discovery will anchor the “leisure” group, while the Defender will serve as the heart of the “dual purpose” group. The Range Rover and its spin-offs will, no surprise, make up the “luxury group.”
It’s become a trend in the auto industry to reveal concept cars and trucks that are really just thinly disguised versions of production vehicles. But McGovern stressed that the Discovery Vision Concept making its public debut this week at the New York Auto Show is only mean to give a hint of the Disco/LR4’s future design direction.
“What this explores is the level of differentiation from Range Rover and Discovery,” McGovern told TheDetroitBureau.com.
The show car adopts a more modern and aerodynamic design, the design chief insisting one of his goals was to prove that “capable” can be “sexy,” as well. While still clearly meant to be able to take on some serious trails – or snow-covered streets – the new concept adopts a more upscale appearance. There’s plenty of glass to make it easier for driver and passengers to watch the world go by, with raised “stadium seating” for those in back.
The Discovery Vision Concept adopts pillar-less “suicide,” or reverse-opening rear doors, but McGovern said that was intended solely for the show car to make it easier to see the decidedly more premium interior.
The Vision Concept also is being used to show off a range of new technologies that Land Rover is exploring, some of which will show up in the production Discovery next year. There are no visible door handles. Instead, a driver would open the vehicle up with a remote fob or the appropriate gesture.
In fact, gesture controls are used to operate a number of different functions inside the vehicle, including its lights and infotainment system. And, like many of its competitors, Land Rover has slashed the number of knobs and buttons, migrating controls to the Vision Concept’s touchscreen display.
“We want (Discovery) to be far more intuitive” to operate, McGovern explained.
Another feature making its debut has been dubbed the “Transparent Hood,” or “Bonnet” to the Brits. The system uses cameras mounted in the grille to capture a rolling image of terrain and obstacles that would normally be out of sight for the Discovery’s driver. The images are then projected on a full-width heads-up display at the bottom of the windshield, making it look as if the driver has x-ray vision and can see through the Vision Concept’s hood.
Land Rover is currently exploring the possibilities for the Transparent Hood technology and isn’t saying whether it will eventually come to market.
(Click Here for more on the Transparent Hood system and other vision systems debuting at the 2014 NY Auto Show.)