Posts Tagged ‘ny auto show’

Ford Competitive Despite Higher Debt, Other Issues

CEO promises to continue improving competitive position.

by Paul A. Eisenstein on Apr.02, 2010

Ford "is competitive" despite a hefty debt load and an inability to match the concessions given GM and Chrysler, said CEO Alan Mulally.

Ford Motor Co. is fully competitive with its domestic rivals, and indeed with the rest of the auto industry, the automaker’s CEO Alan Mulally, tells TheDetroitBureau.com, despite its hefty debt load and its inability to win all the concessions it has sought from its U.S. workers.

There’s little doubt Ford is on a roll, industry analysts praising the efforts Mulally has made since joining the company, in 2006, and consumers responding well to the company’s latest product line-up.  But those analysts also caution that there’s a downside that some believe could haunt the company.

Ford was the only one of Detroit’s Big Three to forego a federal bailout, last year, and to avoid plunging into bankruptcy like Chrysler and General Motors.  “I’m pleased we respected all of our debt-holders and all of our stockholders,” Mulally proclaimed, following his keynote speech marking the opening of this year’s New York International Auto Show.

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But the downside is that Ford couldn’t shed its tens of billions of dollars in debt like its cross-town rivals.  And today, that adds up to millions of dollars in interest, alone, that Ford is covering while Chrysler and GM are not.  That, said Mulally, is why Ford has been paying down its debt, converting some to equity, last year, and now scheduling another cash payment for its $23 billion “revolver,” the business equivalent, he suggested, of a home equity line.

“We’re going to keep improving the balance sheet,” he explained, in an interview, “but keep the entire revolver in place.”

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Return of the Kia Hamsters

They still have Soul -- and will prove it in a new ad campaign.

by Paul A. Eisenstein on Apr.01, 2010

Those hip-hop hamsters will make a return in a new ad campaign planned for Kia this spring.

Those hip-hop Kia hamsters are coming back, TheDetroitBureau.com has learned, and should be strutting their stuff, so to speak, in a new ad campaign for the Korean maker’s edgy Soul crossover sometime this spring.

The original ad campaign, which helped launch the 2010 Kia Soul, proved to be one of the most popular automotive commercials in recent years and, on Wednesday, was named the year’s best automotive ad by the marketing research firm, Nielsen Automotive.

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In the first go-around, a quartet of music-loving rodents could  only smile as they cruised through a sea of suburban sameness the rest of their breed running nowhere fast on treadmills.  Subtle details helped improve the ad’s effectiveness – three otherwise identical versions not only used different music but even displayed the song titles on the car’s audio system.

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First Look: 2011 Acura TSX Wagon

The wagon is back...maybe.

by Paul A. Eisenstein on Mar.31, 2010

Acura is betting a new generation of buyers will embrace the 2011 TSX Wagon.

To paraphrase Mark Twain, reports of the death of the station wagon have been greatly exaggerated.  But so have stories predicting the comeback of that hallmark of the Leave it to Beaver era.

But that isn’t stopping Acura from giving one more try.  The luxury arm of Honda used the New York Auto Show to unveil a two-box version of its popular TSX model.  And the maker’s top U.S. executive, John Mendel, says he’s cautiously optimistic that changing tastes and lifestyles will help generate demand for the 2011 Acura TSX Wagon.

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“We see growing potential for this type of alternative in the U.S.,” said Mendel, citing a forecast projecting that in the luxury segment, wagon sales will grow by as much as 40% between 2010 and 2014.

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First Look: 2011 Infiniti QX56

“Arresting presence,” but will buyers agree?

by Paul A. Eisenstein on Mar.31, 2010

Infiniti hopes to improve upon the minimal success of its original full-size luxury ute with the new 2011 Infiniti QX56

Nissan had big plans for its two full-sized SUVs, the Nissan Armada and Infiniti QX56.  Unfortunately, potential buyers didn’t agree, turning a cold shoulder to the twin offerings.  Now, with an all-new version of the big luxury ute, the Japanese maker is giving it another try.

Describing the new look as an “arresting presence,” the automaker’s Executive Vice President Carlos Tavares pulled the wraps off the 2011 Infiniti QX56 at the New York Auto Show, Wednesday, describing it as “the future of luxury SUVs.”

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Once again, the market will have to decide, but there’s no question the 2011 remake is a substantially more distinctive offering than the original model.  That, at least in part, is due to the fact that the 2011 Infiniti QX56 no longer shares the exact same platform as the Nissan Armada, allowing the luxury maker more flexibility in its design, which has at least a bit in common, visually, with the latest-generation Range Rover, including the new front fender louvers.

The 2011 Infiniti QX56 no longer shares the base platform -- and key body panels -- with Nissan's second-generation Armada.

Full-size truly means something with the 2011 Infiniti QX56, which boasts enough space for eight adults.  Even the third row features electrically-reclining seatbacks.

“Our goal,” said Tavares, “is to create the interior feel of a private jet.”

To achieve lift-off, the ’11 QX56 relies on a 400-horsepower, 5.6-liter, Direct-Injection V-8.  That’s 25% more horsepower than the old model, even though mileage is itself up 10%.  For those who might want to pull a boat or trailer, the new QX has a rated towing capacity of 8,500 pounds.

The interior of the 2011 Infiniti QX56 is markedly upgraded with lavish use of leather and wood.

As one would expect of a vehicle carrying a base price of $56,700 — $59,800 with the optional all-wheel-drive – the 2011 Infiniti QX56 is loaded with standard comfort, performance and safety features, including the new Hydraulic Body Motion System, which Infiniti claims can reduce body lean by 40%.  There’s a blind spot detection system, active cruise control, a new Distance Control Assist, lane change monitor, and optional dual 7-inch video screens for the rear seats.

The 2011 Infiniti QX56 will hit U.S. showrooms this coming Summer.

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First Look: 2011 Mercedes-Benz SLS AMG GT3

German maker sets SLS base price and reveals new race car.

by Paul A. Eisenstein on Mar.31, 2010

The track-ready, custom-built Mercedes-Benz SLS AMG GT3 should be ready well in time for the 2011 race season.

Supercar fans can finally head down to their nearest Mercedes-Benz dealer.  The German maker has set the price for its new, gullwinged SLS AMG sports car at $183,000 – barely half the price of the old Mercedes-Benz SLR, which it replaces.

But those with a bit more cash in the bank and a serious need for speed could always put an order down for the Mercedes-Benz SLS AMG GT3, a fully “customized race car,” which Volker Mornhinweg, outgoing head of the maker’s high-performance AMG brand, promises to have ready for the 2011 racing season.

The GT3, unveiled at the New York International Auto Show, will share the 6.3-liter powertrain in the standard-edition SLS, but will boast custom bodywork emphasizing aerodynamic performance.  The chassis will be modified to handle the needs and stresses of the track.

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According to Mornhinweg, the 2011 Mercedes-Benz SLS AMG GT3 will be able to launch from 0 to 60 in just 3.5 seconds and hit a top speed of 180 mph.

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First Look: 2011 Lincoln MKZ Hybrid

Claiming mileage crown in U.S. luxury market.

by Paul A. Eisenstein on Mar.31, 2010

Lincoln's first hybrid is also being billed as the most fuel-efficient luxury car in North America.

Looking to build its position among high-mileage makers, Ford Motor Co. has been rolling out a variety of green products, and the latest entry into its line-up promises to give its high-line Lincoln brand bragging rights as the most fuel-efficient luxury car in America.

The marque’s first gas-electric model, the 2011 Lincoln MKZ, promises to deliver 41 miles per gallon in the EPA’s City cycle, a full 6 mpg more than its closest competitor, the Lexus HS250h.  The Lincoln also can operate in battery-only mode at speeds up to 47 miles per hour, compared with 25 mph for the Lexus in EV mode.

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“Lincoln’s hallmarks are design, technology and comfort. Now, Lincoln also delivers the best fuel efficiency of any luxury sedan in America,” Mark Fields, Ford’s president of The Americas, declared in a press release.

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First Look: 2011 Hyundai Sonata Hybrid Blue Drive

Korean maker to debut first hybrid at NY Auto Show; along with new Sonata Turbo.

by Paul A. Eisenstein on Mar.26, 2010

The 2011 Hyundai Sonata Hybrid will be the first to use lithium-polymer batteries.

Sadly, we can only offer this sneak peek at the 2011 Hyundai Sonata Hybid Blue Drive, the Korean maker’s first gas-electric model to reach U.S. shores, but what you’ll likely first notice isn’t the hybrid powertrain – which remains hidden beneath the skin – but the sedan’s distinctive front end, clearly meant to give this model a more up-market feel.

Hyundai officials are saving most of the details for the Sonata Hybrid’s official debut, which will come at next week’s New York International Auto Show, but we’ve been able to “gather string,” as journalists often put it, collecting just enough details to highlight what Hyundai has in store.

(For one thing, the NY Auto Show preview will reveal not only the 2011 Hyundai Sonata Hybrid, but also a new high-performance Sonata Turbo model.)

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One of the more intriguing details about the Sonata Hybrid Blue Drive, to use its formal name, will be the first production gas-electric model to use a lithium polymer battery.  Its competitors, ranging from the Toyota Prius to the new 2011Volkswagen Touareg Hybrid (Click Here for a review) all rely on older nickel-metal hybrid (NiMH)  battery technology.

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First Look: 2010 Maserati Gran Turismo S Automatic

Catching the eye of even jaded New Yorkers.

by Marty Bernstein on Apr.16, 2009

New Yorkers may not drive, but they couldn't ignore the appeal when the 2010 Maserati Gran Turismo S Automatic staged its world debut in the Big Apple.

New Yorkers may not drive, but they couldn't ignore the appeal when the 2010 Maserati Gran Turismo S Automatic staged its world debut in the Big Apple.

Crowds in New York seem to gather almost anywhere at almost any time. Last week as a run-up to the New York Auto Show, Maserati at 55th and Park Avenue showroom, drew a red carpet group of auto journalista’s inside and jaded New Yorker’s outside for an automotive event.

An automotive event? Yes … but it was a dual event  of Maserati and Ferrari who were not showing at Javits convention center on the lower West Side, probably as a result of  Q1 2009 sales declines of  58% and 29% respectively. First the Maserati Gran Turismo S Automatic.

Available in a variety of colors, including elegant white, the GT-S model, when the silk-like covering was removed by Jeffrey Ehoodin, Maserati’s public relations director, was equally stunning in black.  This is NY, after all, and black is still the fashionista’s only color of choice.

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Hyundai’s Crown Jewel?

The new Equus sedan is hidden in plain sight in New York!

by Marty Bernstein on Apr.15, 2009

A bold new grille for a bold entry into the luxury segment?

Equus has bold new grille signifying a contemplated bold move by Hyundai into the luxury segment?

Of the 30-something introductions of new models and concepts at the New York International Auto Show, the one vehicle that could be another Car of the Year award winner for Hyundai was on a turntable on the far side of its display.

This was Thursday afternoon and the last formal presentation of the show. The few remaining out-of-town journalists who hadn’t already gone home were about to split for planes home. And those from the New York metro area were anxious to split for the second night of Passover’s Seder or go home for early Good Friday.

I was staying until the bitter end, and luckily saw Hyundai’s director of public relations from Seoul, Oles Gadacz after leaving another presentation. After exchanging pleasantries, Gadacz commented he was in New York, “to test the waters for their new global luxury flagship, the Equus … that may or may not come to the United States.”

Subscribe to TheDetroitBureau.comGuiding me to the non-functioning display, I saw the gleaming, shimmering  Equus — the result of a three year design and development program, dubbed the VI project, which cost around 500 billion Korean Won or roughly $338 million.

This is a stunning, obviously luxury car front-to-rear and top-to-bottom. Gadacz said, “It will be competitive with the BMW 7-series, Lexus LX460 and Mercedes-Benz S-class and will replace the ten year old previous Equus model.” (more…)

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Q&A: GM’s Susan Docherty

“We have no reason to be cocky or arrogant anymore.”

by Paul A. Eisenstein on Apr.13, 2009

"We have no reason to be cocky or arrogant anymore," says GM Vice President Susan Docherty.

"We have no reason to be cocky or arrogant anymore," says GM Vice President Susan Docherty.

She may have one of the toughest jobs at General Motors.  As the new vice president of the BPG Group, Susan Docherty has to find a way to take three troubled brands, Buick, Pontiac and GMC truck, and stitch them into a cohesive – and profitable – distribution channel. BPG is one of the three remaining pillars of the downsized General Motors, the other two channels being Chevrolet and Cadillac. It’s also one that critics say the company can no longer afford.

Company insiders say that if anyone is up to the challenge, it’s the 45-year-old Docherty, whose most recent assignment put her in charge of GM’s Western Region. It was a humbling experience, considering that in states like California, the automaker is barely an also-ran in an import-dominated market.

TheDetroitBureau’s Paul A. Eisenstein caught up with Docherty following her appearance at the New York International Auto Show, where GMC unveiled its critical new crossover, the Terrain.

TDB: General Motors has been making some major changes since it began asking for a government bailout.

Docherty: There’s an impression people have that we just got religion. A lot of what’s happening was already in place even before we went to Washington (last year) to ask for help. There’s no doubt in my mind that we’re not the same old GM. But with the spotlight on us, it’s forced us to make decisions we might have wanted to years ago. We’ve made more changes, at GM, in the last eight months than we did in the last eight years. But change is not new for us. This isn’t our first rodeo.

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