Ford Motor Co. is teaming up with car-share service Zipcar to put 1,000 Ford vehicles onto college campuses across the U.S.
The Zipcar service is designed to offer easy access for those who need a car for brief periods – such as commuters or college students who might need to run quick errands.
The company already has partnerships with a number of other manufacturers and is also pioneering the use of electric vehicles. There are more than 600,000 registered users who already have access to a fleet of 9,000 vehicles. But the alliance with Ford will become Zipcar’s biggest partnership yet.
Initially, Zipcar will field 650 Fords, including the Focus compact and the Escape crossover. Ultimately, as many as 1,000 Ford will go into service during the two-year pilot. The Detroit maker is sponsoring a special reduced-rate program for students – and sees the alliance as a way to reach young buyers who traditionally haven’t had Ford on their radar, says CEO Bill Ford, Jr.