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Ford Teaming up with Zipcar

Partnership targets potential buyers on college campuses.

by on Aug.31, 2011

Ford Chairman Bill Ford and Zipcar Chairman Scott Griffith with a Zipcar Ford Focus.

Ford Motor Co. is teaming up with car-share service Zipcar to put 1,000 Ford vehicles onto college campuses across the U.S.

The Zipcar service is designed to offer easy access for those who need a car for brief periods – such as commuters or college students who might need to run quick errands.

The company already has partnerships with a number of other manufacturers and is also pioneering the use of electric vehicles.  There are more than 600,000 registered users who already have access to a fleet of 9,000 vehicles. But the alliance with Ford will become Zipcar’s biggest partnership yet.

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Initially, Zipcar will field 650 Fords, including the Focus compact and the Escape crossover.  Ultimately, as many as 1,000 Ford will go into service during the two-year pilot.  The Detroit maker is sponsoring a special reduced-rate program for students – and sees the alliance as a way to reach young buyers who traditionally haven’t had Ford on their radar, says CEO Bill Ford, Jr.