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Mercedes Apologizes for Reference to Che Guevara

“Viva la revolucion”?

by on Jan.17, 2012

Daimler CEO Dieter Zetsche draws inspiration from Che Guevara during a CES speech.

You likely wouldn’t expect to see those college posters of Che Guevara hanging in a corporate boardroom, but Daimler AG CEO Dieter Zetsche turned to the legendary Cuban revolutionary in his keynote remarks during the annual Consumer Electronics Show in Las Vegas – triggering the sort of firefight Che was known for.

A massive image of the revolutionary – shown with his trademark beret but adorned with the Mercedes tri-star logo – was flashed on a screen, dwarfing both Zetsche and several Mercedes-Benz vehicles as the executive announced an update to the carmaker’s Embrace infotainment system and outlined its ability to assist in car-sharing programs.

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“Some colleagues still think that car-sharing borders on communism,” proclaimed Zetsche, “but if this is a revolution, then ‘Viva la revolucion!”

The comments generated outrage, notably from this country’s anti-communist Cuban community – including several state and federal lawmakers — in turn, leading the German automaker to issue a formal apology for actions it deemed “thoughtless” and “stupid.”


Delhi Motor Show May Steal Thunder from Detroit

Consumer Electronics Show also will share the spotlight.

by on Dec.27, 2011

Ford will introduce an all-new "global" crossover at the upcoming Delhi Motor Show.

The auto show season has kicked into high gear and one of the industry’s most important events will be opening its doors to the media in less than two weeks.  But the annual Detroit Auto Show will be facing some stiff competition for the headlines this year.

In an ever more global automotive market manufacturers are looking for alternative ways to get their message across – especially in emerging markets like Asia, where some major debuts will be taking place at India’s big Delhi auto show, which opens several days before the Detroit extravaganza.

News You Can Use!

And for those more interested in silicon than steel, glass and rubber, there’ll be lots of news coming from Las Vegas, where Daimler AG Chairman Dieter Zetsche will serve as keynote speaker and Ford CEO Alan Mulally will be a high-profile panelist.


Ford’s Mulally, Mercedes’ Zetsche to Highlight 2012 CES

Autos and automakers increasingly powerful force at annual consumer electronics show.

by on Oct.24, 2011

Ford CEO Alan Mulally will return to CES in January - though keynote duties will go to Daimler's Chairman Dieter Zetsche.

While the words, “consumer electronics,” are likely to bring to mind an iPhone or widescreen TV, the auto industry is becoming a more and more powerful force in the field as motorists search for technology that will keep them informed and entertained while driving.

That convergence was underscored, in recent years, by Alan Mulally’s three-peat appearance as the keynote speaker at the annual Consumer Electronics Show, held each January in Las Vegas.  The largest trade show in the country will once again turn to a member of the auto industry as keynoter for 2012, but this time to Daimler AG Chairman and Mercedes-Benz boss Dieter Zetsche.  Mulally will be back in Sin City, however, as a member of one of the annual event’s opening panels.

The Final Word!

“Convergence is real,” said Gary Shapiro, president of the Consumer Electronics Association, sponsor of CES, which is expected to draw at least 2,000 exhibitors and 150,000 attendees to Las Vegas next January.  “Innovation,” he stressed, is critical to both the automotive and electronics industries because “growth comes only from innovation.”