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Ford Buzzes to Second Place Finish on Brand Index

Behind only Amazon, maker is tops in Autos category.

by on Jan.21, 2014

Ford finished second only to Amazon on YouGov's annual BrandIndex Buzz report for 2013.

They like Ford…they really like Ford!

Sally Field’s oft-quoted line from her past Oscar acceptance speech may seem appropriate for Ford’s second-place finish behind retail behemoth Amazon in YouGov’s annual BrandIndex Buzz report.

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But, it’s the actual quote – “You like me, right now, you like me!” – that may be more appropriate. You see, last July when the group released it’s mid-year list of the index Ford was first while Amazon was second. Clearly, just how much favor a company holds with the public changes quickly. (more…)