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Toyota Throws Record Incentives at U.S. Market

After a 9% sales slump, Toyota goes on marketing offensive.

by on Mar.02, 2010

Under pressure to turn around a share and sales slump, Toyota is spending big.

Toyota Motor Sales, U.S.A. today announced plans to launch what it called its “most far-reaching sales program in its history.”

This latest development followed the  announcement that Toyota sales had declined 9% in February, moving far behind number two General Motors in the U.S. market.

Particularly worrisome was a drop in “first time buyers” during the month.

A “stop sale” of its most popular models  because of safety recalls at the beginning of the month cost Toyota an estimated 18,000 vehicle sales, according to Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales.

Starting today, through April 5, 2010, the national marketing program includes financing, leasing and customer loyalty offers. Highlights of the program include:

  • 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
  • Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers. Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
  • Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

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Toyota European Pedal Fixes Start Next Week

Owners of the 1.8 million Toyota vehicles potentially affected by bad pedals have not been notified, though, as sales continue.

by on Feb.01, 2010

Issue is if "Aygo" when you want me to stop?

Toyota Motor Europe confirmed this afternoon that it would fix accelerator pedals on as many as 1.8 million vehicles in Europe.

The announcement, oddly out of sync given earlier European time zones, follows the confirmation this morning that Toyota Motor Sales in North America will add a shim to millions of vehicles that, allegedly, stops the accelerator pedal sticking problem, which covers eight of its most popular model lines.

The first shipments of parts required for the latest fix covering the ongoing, and what critics maintain is a multifaceted problem, will begin arriving in Europe next week.

The beleaguered Japanese company offered no explanation whatsoever for what the difference in parts is among its various regional suppliers and why only one is being singled out, with an attitude that increasing number of critics say  results from out-sized reputation for quality, which recently has been likened to  a fable called the “emperor has no clothes,”

Executives in the U.S. insisted that only one, company, CTS, made the defective pedals. executives in Europe and Asia have not participated in press conferences.

There are, however, growing reports that the  accelerator striking and unintended acceleration  problems also exists among Denso supplied pedal assemblies, an assertion that thus far has gone without acknowledgment or any comment in spite of TheDetroitBureau.com’s repeated requests for clarification at the affected companies and in their affected regions.

In Europe, Toyota says it – eventually — plans to contact the affected customers, without supplying any details as to how the recall will be conducted, suggesting that the company is still not on top of the rapidly unfolding controversy.   (more…)

Toyota Europe Recalls Eight Models for Bad Pedals

Accelerator pedal sticking problem is going global. Another 1.8 million units could be affected. More recalls coming?

by on Jan.29, 2010

Unlike the U.S., Toyota in Europe will keep producing vehicles.

Toyota Motor Europe officially announced this morning the recall of eight Toyota models in Europe for the same sticking pedal problem that has the U.S. Congress demanding public hearings. The vehicles are among the most popular in its European range.

TheDetroitBureau.com reported on the expansion of the recall in Europe and Asia earlier in the week. A recall is now underway in China as well.

The number of European involved units is still under investigation at the beleaguered company, but may include as many as 1.8 million more vehicles. No Lexus models and no other Toyota models are affected, thus far.

We have been unable to determine if multiple suppliers or just one, CTS, is the maker of the defective pedals. Denso is known to be a supplier of Toyota pedals as well, and possibly Hella.

Last week Toyota Motor Sales (TMS) announced last it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on eight Toyota Division models. It was subsequently revealed that CTS  made the pedals to Toyota’s design specifications. Toyota also stopped the sales of the vehicles and plans to halt production at five North American plants, after the U.S. Secretary of Transportation intervened to prompt the action.

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Recalls!

A running change in production using different parts has already been implemented for the models on sale in Europe. Toyota Europe also said in a statement that there is “no need or intention to stop production in Europe.” Whether that holds remains to be seen.

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