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Small Car Shoot-Out Heats Up with Updated Toyota Yaris

Subcompact hatchback gets a “new attitude.”

by on Jul.24, 2014

The 2015 Toyota Yaris goes for a more aggressive design to compete in a crowded segment.

There’s a big battle underway in the small car market, and Toyota has rearmed with a new version of the Yaris subcompact.

Coming to market in both three- and five-door hatchback versions, the 2015 Toyota Yaris is the Japanese giant’s newest model to opt for a more aggressive design than Toyota has traditionally been known for, the maker declaring the hatchbacks now have “a new attitude.”

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They’ll need it considering the increasing competition in the small car market from the likes of the recently restyled Nissan Versa and Honda Fit, never mind the domestic small cars that have begun gaining traction in a market long controlled by the Japanese, such as the Chevrolet Sonic and Ford Fiesta.


Toyota Reveals New Yaris at Lollapalooza

Maker upgrades its smallest offering but falls short of 40 mpg.

by on Aug.08, 2011

Toyota hopes to gain ground in the subcompact segment with the newly-updated 2012 Yaris.

These days, you never know where a new car might first show up.  While most makers continue to rely on major auto shows, such as those in Detroit, Frankfurt or even Beijing, industry planners have been looking for ways to avoid getting lost in the crowd.

The unveiling of the next-generation Honda CR-V, for example, is scheduled for the upcoming Orange County show, the little cousin of the big Los Angeles Auto Show.  And now, it seems, music fans attending the big Lollapalooza concert in Chicago were the first to get an in-the-sheet-metal look at the all-new 2012 Toyota Yaris.

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The image above, supplied by Toyota, provides a better sense of the new subcompact than the pics that came out of the show, though the following interior shot, first posted on, gives a look that Toyota didn’t provide of a distinctly redesigned interior.

The basic dimensions of the 2012 Toyota Yaris are familiar.  But the longer nose of the new 5-door hatchback appears to be designed to give the small car a bigger feel, something that might appeal to American motorists who have traditionally steered clear of microcars.