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All New Yet Surprisingly Familiar: Jeep Formally Unveils 2018 Wrangler

The archetypal SUV is now lighter, more fuel-efficient, more capable.

by on Nov.29, 2017

The 2018 Jeep Wrangler family shown alongside some classic Wrangler of the past.

It takes a second to realize that the Jeep Wrangler sitting on the stand at the Los Angeles Convention Center is new from the ground up. And that’s not by accident. When you’re redesigning an icon, Jeep officials explained, you have to respect tradition.

But don’t let looks fool you. A closer inspection reveals that the 2018 Jeep Wrangler isn’t just a light update. It really is a complete remake of the ultimate off-roader, a vehicle that traces its heritage back to the revolutionary off-roader that crisscrossed battle-scarred Europe and Asia during the dark days of World War II.

Auto Show News!

“Wrangler is instantaneously recognizable anywhere around the world,” said Michael Manley, the head of the Jeep brand, during a preview of the new ute ahead of its official debut at the Los Angeles Auto Show. The challenge, he said, was to make it even better, addressing the issues that even the most dedicated Wrangler loyalists hoped to improve.

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