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Ford Aims to Build Interest in Work Vans with New Transit

Automakers adding a little style – and lots of functionality.

by on Apr.30, 2014

The new Ford Transit van with Missouri Gov. Jay Nixon and Ford President of the Americas Joe Hinrichs.

It’s probably no surprise that Ford has put a lot more effort into heralding the launch of the new 2015 Mustang than into its new Transit and Transit Connect models. Vans are the automotive equivalent of Rodney Dangerfield. They get no respect, at least not from consumers.

But it’s a different story when it comes to business owners, and that means auto manufacturers like Ford love these vehicles because they generate consistent sales – and solid profits.

Keep on Truckin'!

The full-size van “is an extremely important product for us,” said Joe Hinrichs, Ford’s President of the Americas, as he watched the official roll-out of the first of the new full-size Transit models on Wednesday at the maker’s Kansas City Assembly Plant.

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