Detroit Bureau on Twitter

Posts Tagged ‘women cars’

Women Taking to Haggling Over New Car Price

Survey shows women enjoy process more than men.

by on Aug.29, 2014

Women, according to a new survey, enjoy haggling over the price of a new car more than men.

The stereotype of a woman being unwilling to haggle with a dealership salesperson thus relying on her husband or some other man to handle the negotiations is going by the wayside.

The comfort level of women when it comes to rolling up their sleeves and getting the best deal on a new car is rising, according to a recent survey by Swapalease.com. In fact, women are more likely than men to duke it out: 33.3% of women said “it makes it a fun process” compared with just 25.1% of men.

The Last Word!

Morn Cremeens, who recently picked up a 2014 Ram Laramie Longhorn pickup with the RamBox Cargo Management System, said much of her negotiating was done before walking in the door to the dealership via email. That said, once on site, the price came down some more. (more…)

Honda Designs Car Exclusively for Women

But will women actually want the Honda Fit She?

by on Oct.26, 2012

The Honda Fit She's is being billed as the world's only automobile specifically targeted at women.

The auto industry has traditionally been male-dominated but Honda has rolled out a new model it claims to have specifically designed with women in mind.

The new Honda Fit She’s is a pretty-in-pink version of the maker’s familiar subcompact that offers a few niceties the maker believes will specifically appeal to distaff buyers, such as a windshield designed to block skin-wrinkling ultraviolet rays.

The Last Word!

But will women actually care? While the new Honda subcompact may be the only car currently on the road specifically targeting women there’s a good reason.  Previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility.

(more…)