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Study Finds Big Gender Gap in Car Choices

Men search for performance, women for practicality, affordability.

by on Dec.30, 2015

Women are having a bigger impact on the auto industry than ever, but have very different interests than men.

Gone are the days when men dominated the new car buying process. Women now buy – or at least influence – more than half of the vehicles sold in the U.S., according to various studies.

But there’s still a big gender gap when it comes to the vehicles men and women choose. More precisely, when they go online – as most shoppers do to research their eventual choice — women appear to be practical and direct about what they’re looking for. Men? They’re as likely as not to start fantasizing about the cars they’d like to get, whether or not those are practical choices fitting the budget.

News You Can Trust!

Men are more interest in sportier, powerful cars and trucks than woman, according to a study by data service iSeeCars.com. Women, on the whole, are looking for vehicles that are affordable.


Women Taking to Haggling Over New Car Price

Survey shows women enjoy process more than men.

by on Aug.29, 2014

Women, according to a new survey, enjoy haggling over the price of a new car more than men.

The stereotype of a woman being unwilling to haggle with a dealership salesperson thus relying on her husband or some other man to handle the negotiations is going by the wayside.

The comfort level of women when it comes to rolling up their sleeves and getting the best deal on a new car is rising, according to a recent survey by Swapalease.com. In fact, women are more likely than men to duke it out: 33.3% of women said “it makes it a fun process” compared with just 25.1% of men.

The Last Word!

Morn Cremeens, who recently picked up a 2014 Ram Laramie Longhorn pickup with the RamBox Cargo Management System, said much of her negotiating was done before walking in the door to the dealership via email. That said, once on site, the price came down some more. (more…)

Survey Names Women-Friendly Dealers

“A genuine concern” and “a nuance of hospitality” mark the best, finds new survey.

by on Feb.13, 2012

Women make up the majority of car buyers and influence most of the rest.

Buying a new car can be an unsettling experience no matter who you are, but it’s traditionally been all the tougher for women – who are often treated like second-class citizens, either more trouble than they’re worth or as easy marks to be easily taken advantage of.

“When I started looking for my last car, the first dealer I went to told me to come back when I could bring my husband with me.  He clearly didn’t think I was smart enough to do it myself,” recalls Alice Hissler, a single PhD scientist at a major Michigan university.

Be in the Know!

Hissler is by no means alone, and women are more likely than men to express frustration at the car buying experience.  But that’s beginning to change, driven by automakers, retail trade groups and women themselves who are using word-of-mouth and social media to get the word about which dealers to patronize and which to avoid.