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Women More Likely to Nickname Cars

“Baby” is most common moniker for vehicles, survey says.

by on Jan.16, 2014

A recent survey found that "Baby" is the most common name for a car in the U.S. It also found that women are more likely than men to name their vehicles.

Automakers devote substantial resources to the development of cars and trucks, including the process for naming them. As it turns out, it doesn’t matter to a significant number of Americans: they are going to rename them anyway, according to a new survey.

Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive.

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In fact, the younger the car owner, the more likely they are to give their vehicle a nickname. Forty percent of car owners 18-24 years old give their cars a name and that drops to 30% for the 25-34 year-old age group. (more…)

Survey Names Women-Friendly Dealers

“A genuine concern” and “a nuance of hospitality” mark the best, finds new survey.

by on Feb.13, 2012

Women make up the majority of car buyers and influence most of the rest.

Buying a new car can be an unsettling experience no matter who you are, but it’s traditionally been all the tougher for women – who are often treated like second-class citizens, either more trouble than they’re worth or as easy marks to be easily taken advantage of.

“When I started looking for my last car, the first dealer I went to told me to come back when I could bring my husband with me.  He clearly didn’t think I was smart enough to do it myself,” recalls Alice Hissler, a single PhD scientist at a major Michigan university.

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Hissler is by no means alone, and women are more likely than men to express frustration at the car buying experience.  But that’s beginning to change, driven by automakers, retail trade groups and women themselves who are using word-of-mouth and social media to get the word about which dealers to patronize and which to avoid.

(more…)