Winter storms are continuing to batter the auto industry as the freezing weather stalls sales and closes down assembly lines, according to executives around the industry as the latest storms swept through the South.
Companies such as Kia and Porsche were forced to shut down their offices in Atlanta when the governor of Georgia ordered schools and businesses closed ahead of this week’s storm, which paralyzed much of the Southeast.
Mike Sprague, Kia executive vice president of sales and marketing, said this week the adverse winter weather has definitely had an impact on sales in recent weeks. It’s cut into showroom traffic, he noted. The flip side is the freeze on sales in only temporary, he said. “At some point it’s going to turn around and there is going to be a lot of pent up demand,” he added. (more…)