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Japanese Automakers Slide, Koreans Surge in New J.D. Power Initial Quality Study

Japanese brands, as a group, post worst performance in 29 years.

by on Jun.17, 2015

Hyundai has scored major gains in quality with products like the 2015 Tucson, according to Power.

This story contains updated information.

If the latest J.D. Power survey is any indication, you might need to re-think just about everything you thought you knew about automotive quality.

The latest Initial Quality Survey, or IQS, finds that Japanese automakers, on the whole, have suffered a significant slide in the quality charts, with only three brands in the Top 10 this year. But the real shocker might be the surge in Korean quality. Kia, a brand long known for cheap, mediocre products, was second, behind top-ranked Porsche, with Hyundai ranked fourth. Jaguar, also struggling to reverse a reputation for poor quality, was third.

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For the Korean brands, which are caught up in a ferocious battle for market, the survey results represent a measure of vindication.  “We are extremely proud of the results,” said Mike Ofiara, a spokesman for Kia, which finished second in the overall ranking. “We’ve come a very long way. It’s representative of a lot of hard work by a lot of people.”

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