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New Vehicle Buyers Still Prefer White

Black and silver take second while red, blue post gains.

by on Oct.23, 2013

White once again was the top color choice for new car and truck buyers.

For a while, it was gray – more precisely 50 shades of it – that had some people all excited, but when it comes to new vehicles buyers still prefer white.

In fact, the number of new cars and trucks in white were up 3% compared with the previous year, according to PPG Industries, the automotive paint supplier that annually puts out its list of most popular paint colors.

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Silver and black tied for second at 18% with gray coming in third. (more…)

BMW Designer Credits Apple for Selling White Cars

But brown is back, too.

by on Aug.30, 2012

Does the iPad help sell white cars?

White is the new black…so to speak.  When it comes to the colors that American motorists tend to prefer, white has traditionally taken a back seat to black and silver.  But it has been gaining ground lately, taking over as the most popular automotive hue in some recent studies.

Credit Apple, says Sandy McGill, chief designer for BMW DesignWorks, who believes the Silicon Valley giant’s iPhones and iPads have had a direct influence on the choice consumers make when buying cars, as well.

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McGill offers kudos to the late Apple founder and CEO Steve Jobs for transforming the public mindset.  “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told