The upcoming Los Angeles Auto Show could turn into the backdrop for something of a David-and-Goliath battle with a battery-powered twist.
Little Wheego, an Atlanta-based start-up, plans to formally unveil its new Whip LiFe battery-electric vehicle at LA’s Staples Center. It’s billing the two-seat subcompact as “the nation’s first affordable electric car,” a claim it plans to cement by driving it into showrooms about a month ahead of the formal debut of the 2011 Nissan Leaf.
“Our highway-ready, full-speed electric car, the Wheego LiFe, is in production now and will be delivered to dealers and drivers in a few weeks,” said Wheego President Jeff Boyd.
Several industry analysts, like Joe Phillippi, of AutoTrends Consulting, have told TheDetroitBureau.com that the current push to “electrify” the auto industry is creating perhaps the biggest opportunity for automotive wannabes – including not only Wheego but Tesla Motors, Fisker Automotive, Think and others – since the Great Depression began whittling the domestic industry down to today’s so-called Big Three.