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New Nissan Altima is an “All-American” Car

Japanese maker turns to North American suppliers for 98% of content.

by on May.16, 2012

Nissan reveals the redesigned Altima sedan.

What is an “American” car? That’s become increasingly difficult to define in an era when most major international automakers operate at least one U.S. assembly plant – while cars bearing a Detroit nameplate might come from a plant in Korea.

With much of the design and engineering work done in the U.S. – and 98% of its content supplied by North American suppliers, Nissan insists the 2013 Altima is about as American as you can get.

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“We’ve been moving in this direction for some time,” said Nissan Americas Vice Chairman Bill Krueger following the “Job One” rollout of the first saleable Altima.

Nissan, he noted, has been steadily increasing the number of products it builds in the U.S. and Mexico, in large part driven by the strong yen.  And “We’ve been localizing (the parts used in those vehicles) at a faster rate,” he said.

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It’s Become Difficult to Tell What Is an American Vehicle

Globalization has meant you can no longer just look at the logo on the grille.

by on Oct.06, 2010

Buying American is a emotionally charged issue in a state that is very dependent on the auto industry.

Call it the automotive equivalent of playing the race card.

Talk to potential car buyers – especially in a crowd such in the lunchroom at the office – and the subject of buying American often comes up. It can be a touchy subject, especially in Michigan, where the state’s battered economy depends so heavily on the domestic auto industry.

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Just in case you don’t think this is a contentious issue, talk to the guy with the bumper sticker that says “Out of a job yet? Keep buying foreign!”

But with the globalization of the economy so prevalent, it’s hard to tell an American car from a foreign one anymore. Some would say that you simply look at the grille. If there’s a logo from a brand owned by GM, Ford or Chrysler then it’s American. But it’s really not that simple.
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