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Posts Tagged ‘wagon news’

First Look: Mercedes-Benz CLA Shooting Brake

Revisiting the wagon.

by on Nov.26, 2014

The new Mercedes-Benz CLA Shooting Brake may be what's needed to change the opinions of U.S. drivers about wagons.

Manufacturers have tried going the semantic root: dubbing them shooting brakes, estates, crossovers and cross country. But Americans have shown an uncanny ability to sniff out a station wagon and turn up their noses – which is all the more ironic considering wagons make up one of the hottest segments in Europe.

Could the new Mercedes-Benz CLA Shooting Brake bridge that gap? The more immediate question is whether the German maker will try. It isn’t yet saying whether it will import the “two-box” take on its popular new compact luxury model. But these initial images suggest it might be worth a try.

Gain Traction!

“Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value,” says Ola Källenius, who oversees Mercedes marketing and sales operations. (more…)

Volvo V60 Cross Country Aiming for Its Own Unique Niche

New Cross Country model strikes a balance between wagon and CUV.

by on Nov.21, 2014

The Volvo V60 Cross Country is officially a wagon, but with its taller, almost coupe-like proportions, it could have been re-designated a crossover.

Few manufacturers have had their image more closely tied to the station wagon, even though Volvo went awhile without offering one in the U.S. market – and probably for good reason considering the limited demand for that seemingly out-of-date body style.

Significantly, when the Swedish maker’s turn in the spotlight came at this week’s Los Angeles Auto Show, it put the focus on the new XC90 sport-utility vehicle it will launch next year. But there was another model sharing the stage, and it harkens more closely to Volvo’s roots.

Your Source for Auto Show News!

The Volvo V60 Cross Country is officially being called a wagon, but with its taller, almost coupe-like proportions, it could just as easily have been re-designated a crossover. It certainly has a silhouette similar to other European CUVs, such as the BMW X1. (more…)