The emissions testing scandal that’s enveloped Volkswagen is taking a toll on the maker’s global sales and market share – though nowhere is the impact more obvious than in the United States.
The core VW brand saw a 2.4% decline worldwide last month, according to industry numbers, with demand for the first 11 months of 2015 off by 4.5%. That’s all but certain to assure that the maker slips to second place behind Toyota for the full year after briefly surging into the lead in the global sales sweepstakes for the first half of 2015.
The VW brand gained 2.8% in Europe for November, but it lagged well back of the overall 14% industry upturn as the European market has begun to emerge from more than a half-decade-long downturn. As a result, the entire Volkswagen Group, including such brands as Seat, Skoda, Audi and Bentley, have seen their share of the European market slide from 26.6% in November 2014 to 24.3% last month.