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Posts Tagged ‘vw us sales’

VW’s Global Sales, Share Weaken in Wake of Diesel Scandal

VW brand gives up “unprecedented” 2 points of market share.

by on Dec.15, 2015

VW is beginning to lose momentum in key markets, including Europe and the U.S.

The emissions testing scandal that’s enveloped Volkswagen is taking a toll on the maker’s global sales and market share – though nowhere is the impact more obvious than in the United States.

The core VW brand saw a 2.4% decline worldwide last month, according to industry numbers, with demand for the first 11 months of 2015 off by 4.5%. That’s all but certain to assure that the maker slips to second place behind Toyota for the full year after briefly surging into the lead in the global sales sweepstakes for the first half of 2015.

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The VW brand gained 2.8% in Europe for November, but it lagged well back of the overall 14% industry upturn as the European market has begun to emerge from more than a half-decade-long downturn. As a result, the entire Volkswagen Group, including such brands as Seat, Skoda, Audi and Bentley, have seen their share of the European market slide from 26.6% in November 2014 to 24.3% last month.


VW Investing $900 Mil to Expand Tenn. Plant, Add New CrossBlue SUV

German maker will also set up new product development and planning center at Chattanooga plant.

by on Jul.14, 2014

The VW CrossBlue Concept vehicles rolls past the maker's assembly plant in Chattanooga, TN.

After a long delay, Volkswagen officials have finally confirmed plans to expand the capacity of their big assembly plant in Chattanooga, Tennessee to produce and all-new midsize crossover-utility vehicle, a project that will cost the maker about $900 million.

After achieving significant growth earlier in the decade, VW is currently struggling to reverse a two-year sales slump that has threatened to leave it short of the ambitious goals it had set for 2018 when the company was hoping to sell 800,000 vehicles a year in the U.S. Based on the CrossBlue Concept vehicle, the new ute will play a “key role” in VW’s plans for the U.S. and broader North American market, declared the maker’s CEO Martin Winterkorn during an online news conference.

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“The Volkswagen brand will continue to go on the offensive in the American market,” said Winterkorn, who called the U.S. “one of the most important markets” for his company.

The VW CEO also announced that the German maker will add a new product development and planning center at the Chattanooga complex.


VW Hopes All-New Golf Will Reignite Sputtering U.S. Sales

Compact models set to debut this spring.

by on Feb.07, 2014

The sporty Golf R model.

Volkswagen of America is hoping the introduction of the all-new GTI and Golf models — as well as revisions to the Jetta — slated to reach in showrooms this spring will help reignite the brand’s sputtering sales in the U.S. market.

The seventh-generation Golf is already a hit in Europe but VW decided to delay its North American launch a year, a move many analysts believe contributed to a sharp decline in its U.S. sales last year after several years of rapid growth.

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The surge began in 2010 and saw VW sell more than 400,000 units in the American market for the first time in 40 years. But progress stalled last year as sales plunged 7% despite the overall U.S. market reaching its highest point since before the recession began.  The downturn was considered a major factor behind the ouster of Volkswagen Group of America CEO Jonathan Browning, even though the maker’s smaller Audi brand achieved a Cinderella-like comeback that saw it set all-time U.S. sales records.


Volkswagen’s Top US Executive Stepping Down

Browning’s departure comes as maker’s U.S. sales plunge.

by on Dec.13, 2013

VW Group CEO Jonathan Browning -- shown here at the 2012 Detroit Auto Show.

Volkswagen’s top American executive is leaving the automaker — a move that comes at a time the German maker is struggling to reverse an unexpectedly sharp slump in U.S. sales.

The 54-year-old Jonathan Browning’s departure comes just over two years after he took over Volkswagen Group of America at a time when a new plant in Tennessee and a flood of new product appeared to be driving the maker towards an ambitious goal of reaching 800,000 U.S. sales annually by 2018.

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But even as U.S. car sales have surged to their highest level in six years, Volkswagen has reported a 5.2% decline for the year, demand plunging an even more disconcerting 16% in November compared to year-earlier numbers.


VW Maintains Global Growth Pace

U.S. dip doesn’t slow maker down.

by on Nov.14, 2013

VW hopes to revitalize the US market as it brings out new models -- including a production version of the CrossBlue Concept.

It’s been a rough few months for Volkswagen of America which has gone into a sales lump after several years of significant gains. But that’s only put in sharp relief the maker’s relatively strong global sales report for the first nine months of 2013.

As a whole, the VW’s global sales increased by 3.4% during the first three quarters, totaling 4.88 million vehicles from January to October.  In October alone, the brand’s global sales rose 2%, to 511,400.

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“Deliveries by the Volkswagen Passenger Cars brand made satisfactory progress in October despite the ongoing economic uncertainty in some regions. We continued to grow in the Asia-Pacific region where deliveries in China, our largest single market, remained very encouraging,” said Christian Klingler, board member for sales and marketing for the Volkswagen Group and the Volkswagen Passenger Cars brand.


VW Inching Towards Profitability in the States

2011 sales should hit 300,000 despite slow U.S. recovery.

by on Sep.29, 2011

The new U.S. version of the Jetta has been instrumental in VW's American revival.

Long operating deep in the red, Volkswagen’s U.S. sale unit is on track to turn a profit for the first time since 2003, according to the German maker’s top American executive.

“This is our expectation,” Jonathan Browning, Volkswagen Group of America’s president and chief executive officer told reporters after an appearance at the Society of Automotive Analysts’ annual strategic planning summit.

VW’s luxury arm, Audi saw its North American sales operations become profitable last year, Browning added, in the face of steady growth in demand.

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“This is a very narrow definition of profitability,” Browning cautioned, noting that it doesn’t include financial statements from the company’s parts distribution network, nor does it include the share of corporate overhead allocated to North America by VWGoA’s parent company in Wolfsburg, Germany.