Detroit Bureau on Twitter

Posts Tagged ‘VW unveils small ute’

VW Expanding SUV Offerings with New T-Roc

Maker adds much needed small ute to portfolio.

by on Sep.11, 2017

Volkswagen adds another much-needed utility vehicle to its line-up with the new T-Roc.

Volkswagen’s quest to be a bigger player in the U.S. market has fallen short due to a shortage of sport-ute and crossover offerings. The German maker’s been remedying that with a spate of new vehicles, such as the new Touareg, Atlas and now, the T-Roc.

The small crossover helps the company fill one of the fastest-growing niches in the American market. It will debut in Europe this fall with an American debut coming next year for less than $25,000 to start.

Beyond the Headlines!

“The T-Roc sets a new benchmark in the booming SUV segment,” said Herbert Diess, chairman of the Board of Management for the Volkswagen brand continues. “With its functionality, dynamic handling and technology, the T-Roc embodies all good Volkswagen qualities and will further boost our SUV campaign.” (more…)