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VW Likely to Delay Ambitious U.S. Sales Targets

Product delays, focus on China catch blame.

by on May.13, 2014

Volkswagen plans to begin selling a midsize SUV, based off the CrossBlue, in the U.S. in 2016.

Volkswagen’s ambitious growth plans for the U.S. market are likely to be delayed – but are still within long-term reach, according to the maker’s top U.S. executive.

The German maker had set itself a goal of selling 800,000 vehicles a year in the U.S. under the flagship VW brand by 2018, while also sharply boosting sales of the Audi luxury brand. But while Volkswagen has enjoyed a significant increase in volume since the plan was first announced, growth has slowed in recent years, sales actually dipping slightly in 2013.

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And with demand dipping even further for the first months of this year, meeting the 800,000 target by 2018 now seems out of the question, Michael Horn, the 25-year Volkswagen veteran who recently took over U.S. operations, told TheDetroitBureau.com. (more…)