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Facelifted VW Touareg Set for Beijing Debut

German maker increasing its focus on SUVs and CUVs.

by on Apr.17, 2014

The facelifted 2014 Volkswagen Touareg.

We’ve not yet seen all the new products set to debut at this year’s New York Auto Show, but several makers have already begun rolling out offerings set to debut next week as the Beijing Motor Show gets underway. Among those is Volkswagen AG, preparing to show off a facelifted version of its big Touareg sport-utility vehicle.

One might understand why VW is so anxious to get a jump on things considering it’s the Chinese market leader – but facing a tough battle with second-place rival General Motors.  The updated SUV is just one of several previews it has scheduled for China’s capital.

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The 2015 VW Touareg – which will later be rolled out in the U.S. and Europe, as well – undergoes some relatively modest updating to its interior and exterior, and gains some important new technology, as well.

Visually, the most obvious body changes are the new front and rear bumpers, new bi-xenon headlamps, and integrated rear fog lamps. The Touareg also gets new color and wheel options.


VW Will Build New 7-Seat SUV in US

May require additional plant or expansion in Chattanooga.

by on Oct.25, 2012

The new 7-seater will be smaller and less expensive than the current VW Touareg model.

Volkswagen has confirmed it will build an all-new 7-seat, 3-row SUV specifically designed for the American market that will slot in-between the current VW Touareg and Tiguan models.

The German maker’s chief executive also revealed that the as yet-unnamed model will be produced somewhere in the United States, though he didn’t say where. That leaves VW the option of either expanding its existing facility in Chattanooga, Tennessee or building a second plant.

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The new model will slot in-between VW’s current base utility vehicle, the $22,995 Tiguan, and the top-line, $43,000 Touareg, CEO Martin Winterkorn said during an appearance in New York City.


Volkswagen Adding Two New Crossover/Utes

Seven-seater and compact in the works, maker reveals.

by on Oct.19, 2012

The real battle for world dominance will be in China where VW is firmly entrenched.

VW plans to take on rivals GM and Toyota by expanding its crossover line-up.

A relative latecomer to the SUV and CUV markets, Volkswagen is looking to catch up fast. Several senior executives have now revealed plans that appear to include both a full-size ute, as well as something smaller than VW’s current compact, the Tiguan.

The maker is likely to target one or both of these at the U.S. market where it is racing to regain a bigger share after years of neglect. It is possible that development work may, in fact, be spearheaded by newly-expanded development operations in California.

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The new models, meanwhile, will offer VW an opportunity to test the limits of its all-new platform program, a strategy that uses just five individual “architectures” as the base for more than 200 different models sold through the group’s dozen different automotive brands.


New Volkswagen Midsize SUV “Under Discussion”

Maker considering range of additional products, including Polo and Up! to support soaring U.S. sales.

by on May.30, 2012

VW Group CEO Jonathan Browning -- shown here at the 2012 Detroit Auto Show -- wants more product in the U.S. line-up.

With U.S. sales expected to increase by as much as 30% for May Volkswagen is looking at all its options to keep that momentum going – including the addition of all-new products to its American line-up.

The maker could start importing several models not currently sold in the U.S., said Volkswagen Group of American CEO Jonathan Browning.  But the executive says the more likely move would come with the addition of an all-new midsize SUV now “under discussion.”

“A midsize SUV would be a great opportunity for us,” Browning said following a speech to the Detroit Automotive Press Association.

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The vehicle would slot into the line-up between the compact Tiguan and the full-size Touareg sport-utility vehicles.  It might be developed as a joint project between the U.S. and “another region around the world,” Browning hinted, but he stressed that the American market would take the lead in the vehicle’s development.


VW Product Blitz Could Include New 7-Seat SUV and Bulli Microvan

But diesels are driving big gains for the German maker.

by on Aug.24, 2011

The sporty new Golf R joins VW's U.S. line-up for 2012.

With a goal of more than doubling sales – to 800,000 a year – by 2018, Volkswagen officials are rapidly ramping up the maker’s U.S. line-up and expect to have several new offerings roll into dealer showrooms over the next few years, including a 7-passenger SUV and possibly a production version of the popular Bulli microvan concept.

But the maker’s secret weapon may be its increasing reliance on diesel powertrains, which are gaining converts at a rapid rate.  Facing the prospect of tough new fuel economy regulations, Volkswagen is betting on the latest generation of oil-burners — though it will also be rolling out an array of electrified offerings, including hybrids, plug-ins and pure battery-electric vehicles, the maker’s top U.S. executive told

“Our challenge is to dig deeper” and come up with new products “appropriate for the U.S. market,” explained Jonathan Browning, the British automotive veteran who signed on as CEO of the Volkswagen Group of America last year.


The good news, he suggested, is that there is a deep well of product available within the global VW portfolio.  Even better, the long-ignored U.S. subsidiary is now high on the radar screen in Wolfsburg, which sees a strong presence in the States as essential to Volkswagen’s global ambitions.  By 2018 the maker intends to be selling 10 million vehicles annually worldwide, a target that could position it as a serious challenger to both Toyota – the global leader for the last several years – and General Motors, which is expected to regain the sales crown this year.