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VW Confirms Little Up Model Debuting in Europe This Year

U.S. plans are “Up” in the air.

by on Aug.23, 2011

VW plans to launch sales of its new Up microcar in Europe by December.

Volkswagen will formally introduce the production version of its newest – and smallest – car, the Up, at the Frankfurt Motor Show, next month.  The micro-compact will reach European showrooms before year-end, though plans for a U.S. launch apparently remain “Up” in the air.

In many ways, the minicar is more like the original Volkswagen Beetle than the latest version of the Bug that TheDetroitBureau.com drove during a Berlin preview last month. (Click Here for that review.)  The Up will become the smallest car in the VW line-up, at less than 12 feet nose-to-tail, focusing on the growing market for urban cruisers that can deliver space, fuel-efficiency and more driving fun than the traditional econobox.

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VW first revealed the Up at the 2007 Frankfurt Motor Show with a conventional gasoline engine.  It returned, two years later, in battery-electric form.  Eventually, the maker is expecting to produce both versions.

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