The fight for leadership in the global auto industry is about to turn into a gun-blazing battle.
After announcing a new global strategy last week, reports from Japan indicate Toyota Motor Co., currently the world’s largest maker, is finalizing plans to add at least two new assembly plants. But its close rival, Volkswagen AG, is also adding new plants while boosting capacity at others, including its facility in Chattanooga, Tennessee.
“It’s going to be a tough battle because you have two competitors with a broad portfolio of products targeting every market in the world,” says Joe Phillippi, chief analyst at AutoTrends Consulting. (more…)