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VW Expecting More Diesel Growth

Reliability “perceptions” still a problem, says VWoA’s Jacoby.

by on Jan.13, 2010

Volkswagen is betting its expanding diesel line-up will help it reach its goal of 800,000 sales, in the U.S., by 2018.

While industry leaders continue to hedge and debate the potential for diesels in the U.S. market, it’s full-speed ahead for Volkswagen of America.

The German maker’s diesel-powered products continue to gain ground, encouraging VW to add the powertrain as an option on even more of its models, going forward, said Stephan Jacoby, CEO of Volkswagen of America.

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“With any new vehicle that arrives with a diesel option,” said the executive, during a speech at the annual Automotive News World Congress, “we estimate 20 to 30% of the mix will be diesel.”