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VW, Ford Top New “Total Quality” Study

Balancing the good and the bad.

by on Jul.14, 2011

Despite some problems with vehicles like Jetta, VW nabbed the lead in the Total Quality Index.

What matters most: the little niggling problems, like an occasional rattle, or the things that surprise and delight a motorist, such as a heated steering wheel or a state-of-the-art navigation system?  How one answers that question could determine which of the many – and often conflicting — automotive quality studies matters most.

The latest, the so-called Total Quality Index, from California-based consultancy Strategic Vision, Inc., places Volkswagen at the top of the industry heap, followed by Ford Motor Co.  That’s in sharp contrast to the results of another recent survey, J.D. Power and Associates’ widely-quoted Initial Quality Study knocking Ford off its pedestal for racking up too many complaints for the complexity of its in-car infotainment technology.

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The gap between the new TQI and Powers’ IQS underscores the different methodologies at work.  “We decided to measure ‘quality’ from the ‘total’ perspective of the driver/owner, because this is how people actually judge ‘quality’ in terms of the decision to purchase or not,” explained Strategic Visions’ founder and Chairman Dr. Darrel Edwards.

By SVI logic, a problem with programming the new FordMyTouch system is more than offset by the fact that so many motorists are actually buying Ford products because they want the new technology.

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VW Expecting More Diesel Growth

Reliability “perceptions” still a problem, says VWoA’s Jacoby.

by on Jan.13, 2010

Volkswagen is betting its expanding diesel line-up will help it reach its goal of 800,000 sales, in the U.S., by 2018.

While industry leaders continue to hedge and debate the potential for diesels in the U.S. market, it’s full-speed ahead for Volkswagen of America.

The German maker’s diesel-powered products continue to gain ground, encouraging VW to add the powertrain as an option on even more of its models, going forward, said Stephan Jacoby, CEO of Volkswagen of America.

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“With any new vehicle that arrives with a diesel option,” said the executive, during a speech at the annual Automotive News World Congress, “we estimate 20 to 30% of the mix will be diesel.”

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U.S. Critical to VW’s Plans For Global Domination

New plant, new Beetle, new sedan could help VW topple Toyota.

by on Oct.08, 2009

Volkswagen was built on the back of the Beetle.  A "new" Beetle, due out in a couple years, will play a critical factor, officials say, in reviving U.S. sales and gaining global domination.

VW was built on the Beetle. A "new" Bug, due in a couple years, will be critical in reviving U.S. sales and gaining global domination.Volkswagen is about to come full circle.

Few cars, anywhere in the auto industry, have been more important than the original Beetle, which was the foundation upon which Volkswagen built its worldwide empire.  While the current incarnation of the little car is no more than an afterthought for the brand, on a global scale, it remains an icon for American motorists.

So, VW expects the next-generation Beetle to not only play a critical role in rebuilding its position in the U.S. market, but helping set it up for global domination.  Increasingly successful despite – or perhaps because of – the global automotive downturn, VW officials acknowledge they’re aiming to knock down the current automotive sales king-of-the-hill, Toyota.

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“The Beetle successor will be a halo car that sells in large numbers,” Stefan Jacoby, CEO of Volkswagen of America, or VWoA, told TheDetroitBureau.com, during an interview in Germany, earlier today.

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