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VW Targets the American Heartland with Atlas Tanoak Pickup Concept

“We want to be a relevant player” in a truck-crazed market, says CEO.

by on Mar.28, 2018

Volkswagen's Hinrich Woebcken unveiled its Tanoak pickup concept at the New York Auto Show.

There are few surprises at auto shows these days, at least from a media perspective, automakers routinely signaling what they’ve got coming, usually offering press kits and pictures well in advance of a product’s official debut.

Volkswagen managed to pull off one of the rare surprises this year, however. While it did give a heads-up on plans to roll out the Atlas Sport Cross Concept it managed to keep pretty much everyone in the dark about a second introduction at the 2018 New York International Auto Show: the Atlas Tanoak Concept.

Truck News!

While that’s just a show car for now, the big question is whether it signals the automaker’s intent on getting back into the truck game for the first time in decades. If so, it would become only the second modern pickup to be based on a crossover, rather than a traditional, truck-based platform. (more…)