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VW Targets the American Heartland with Atlas Tanoak Pickup Concept

“We want to be a relevant player” in a truck-crazed market, says CEO.

by on Mar.28, 2018

Volkswagen's Hinrich Woebcken unveiled its Tanoak pickup concept at the New York Auto Show.

There are few surprises at auto shows these days, at least from a media perspective, automakers routinely signaling what they’ve got coming, usually offering press kits and pictures well in advance of a product’s official debut.

Volkswagen managed to pull off one of the rare surprises this year, however. While it did give a heads-up on plans to roll out the Atlas Sport Cross Concept it managed to keep pretty much everyone in the dark about a second introduction at the 2018 New York International Auto Show: the Atlas Tanoak Concept.

Truck News!

While that’s just a show car for now, the big question is whether it signals the automaker’s intent on getting back into the truck game for the first time in decades. If so, it would become only the second modern pickup to be based on a crossover, rather than a traditional, truck-based platform. (more…)

Smaller is Bigger with 2-Row Volkswagen Atlas Sport Cross Concept

German marque adds another option to growing SUV line-up.

by on Mar.28, 2018

Volkswagen put a new spin on its fast-selling Atlas sport-ute at the NYIAS with the Sport Cross Concept.

According to ancient lore, Atlas carried the world on his shoulders. Not a bad metaphor when you consider the challenge the Volkswagen Atlas was tasked with when it came to market barely a year ago.

The three-row SUV has proven to be one of the most critical offerings the German automaker has brought to the U.S. market in decades and one of the key reasons why VW not only leveled off after years of declining sales but also has actually scored a 5.5% increase during the last 12 months despite the overall American market slowdown.

News Now!

Now, VW is set to create a “family” of Atlas offerings, with a new two-row, five-passenger version, dubbed the Atlas Sport Cross making its debut during a media preview ahead of the opening of the New York International Auto Show on Tuesday night. But, if the word, “family” connotes more than just two, well, you just might not be wrong. While Volkswagen officials aren’t ready to discuss what’s coming further down the line, still more variations on the Atlas theme could be in the works. (more…)

VW Adding Two-Row Atlas to Line-Up

Five-seat SUV "concept" set to make NYIAS debut.

by on Mar.19, 2018

Bound for the Big Apple - Volkswagen gives us a first look at the 5-seat version of the Atlas.

It may have been late to the SUV party but Volkswagen seems determined to catch up with a rapidly expanding line-up of new models.

The latest offering will make its debut at this month’s New York International Auto Show – albeit in concept form. And with a two-row version of its largest crossover, VW appears to be ready to chase another niche in the booming utility vehicle market.

Auto Show News!

“The Atlas has built strong momentum for Volkswagen in the SUV segment, and we are excited to grow our SUV portfolio with this new, Chattanooga-assembled five-passenger SUV,” said Hinrich J. Woebcken, President and CEO, Volkswagen Group of America, Inc.

(more…)