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First Look: 2012 Volkswagen Midsize Sedan

First new product for new Chattanooga plant revealed.

by on Oct.28, 2009

VW provides a first sneak peek at the 2012 Volkswagen Midsize Sedan, scheduled for production in Tennessee.

VW provides a first sneak peek at the 2012 Volkswagen Midsize Sedan, scheduled for production in Tennessee.

It isn’t much.  Let’s get that out of the way right up front, but it’s nonetheless the first glimpse we’ve been given of the midsize sedan Volkswagen plans to produce at its all-new Chattanooga assembly plant, which is still more than a year away from opening.

Volkswagen of America’s high-flying CEO, Stefan Jacoby, has set some tough targets for the automaker.  It’s aiming to more than double sales, by 2018, to 800,000 units a year, significantly better than it did even back in the days when the original Beetle dominated the subcompact and import market segments.

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Of course, it’s a very different VW today.  The so-called “New” Beetle is little more than a market afterthought, and the company now offers a wide range of products, from the compact Golf up to the big Touareg sport-utility vehicle.  But VW is betting that it needs to take a big step up from its current midsize offering, the Passat.

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