This is a story about the Volkswagen Beetle, not the New Beetle, which is actually the old Beetle. But not the really old Beetle, the one designed by Ferdinand Porsche for Adolf Hitler prior to World War II. That’s because the old Beetle was actually called the New Beetle while this new Beetle is simply called Beetle. Or you can just call it Bug. Whatever is easier.
VW’s goal with the new Bug is to broaden its appeal beyond its mostly female base who loved the old car because of its iconic – and more importantly cute – styling.
So the new Beetle is less bubble-like. It’s wider and lower with a flatter roof. The front end is more aggressive. There’s a bit of wedge shape rising toward the back end. Inside, it’s not surprising that the flower vase is gone.
It’s a huge gamble. While sales had slowed, there was still a core group of people who were mesmerized by the cute-as-a-bug-in-a-rug styling. There have been plenty of slick wedges, but the New Beetle was different in a world of same. It’s still different, but a little more normal.