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Posts Tagged ‘VW midsize sedan’

VW Passat Makes an Awkwardly Timed Debut

New model, critical to US, debuts as maker faces fraud charges.

by on Sep.22, 2015

A new look for the 2016 VW Passat.

If timing is everything, the debut of the new 2016 Volkswagen Passat probably couldn’t have come along at a worse moment.

When the German maker scheduled the New York unveiling, it was clearly hoping to set in motion a much-needed turnaround for its struggling U.S. operations. Instead, the new Passat could get lost in the brouhaha surrounding news that VW apparently used a so-called defeat device to improperly pass emissions tests with a number of its diesel-powered models.

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The scandal could lead potential buyers to ignore the 2016 VW Passat. But the maker can only hope it will be able to overcome the negative headlines, the new midsize sedan getting a much-needed styling update, plenty of new safety and infotainment technologies, and a new, sporty R-Line model. Ironically, the new Passat will be the first to get a diesel engine.


New VW Engine Plant Confirmed in Mexico

German maker will redevelop an existing site in central Mexico.

by on Sep.22, 2010

The VW expansion given current U.S. sales and Japanese competition appears extremely ambitious.

The Volkswagen Group confirmed this afternoon that it will build a new engine plant in Silao, Mexico as part of its long-term expansion strategy in North America. (See Paul Eisenstein’s New Mexican Engine Plant to Support VW’s Chattanooga Assembly Line )

Beginning in 2013, the new plant in Silao will supply the latest generation of engines to VW vehicle plants in Chattanooga, Tennessee and Puebla, Mexico.

Volkswagen Group has previously said it is planning sales of one million vehicles in the U.S. – including 800,000 VWs – annually by 2018. The core element of this ambitious strategy is vehicles tailored to the demands of U.S. customers, such as the all-new Jetta and the New Midsize Sedan (NMS). Year-to-date VW brand sales are 173,000 units.

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The all-new Jetta is built in Puebla and the NMS will be produced in Chattanooga beginning next year. Both vehicles have a high degree of localization.


New Mexican Engine Plant to Support VW’s Chattanooga Assembly Line

Part of $4 billion U.S. expansion campaign.

by on Sep.22, 2010

Published reports out of Mexico suggest Volkswagen will build a new engine plant about 250 miles from Mexico City.

Volkswagen is reportedly planning to announce, later today, that it will add a new engine plant in the Mexican state of Guanajuato.  The facility is expected to supply powertrains to the automaker’s new assembly line in Chattanooga, Tennessee, and is part of a $4 billion investment campaign aimed at tripling VW sales in the U.S. by 2018.

The Chattanooga plant is scheduled to begin building an all-new model that VW has said will be critical to its effort to revitalize the American market, which peaked at roughly 600,000 sales a year in the early 1970s but is currently running at less than half that volume.  The ongoing question has been where the engines for that vehicle, codenamed NMS – for New Midsize Sedan — would come from. (See Ken Zino’s Mexican President Visits VW’s Puebla Plant)

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Jochem Heizmann, a member of the automaker’s Executive Council, gave a hint during a trip to Mexico, in July, saying VW planned to invest $1 billion in that country over the coming three years.


First Look: 2012 Volkswagen Midsize Sedan

First new product for new Chattanooga plant revealed.

by on Oct.28, 2009

VW provides a first sneak peek at the 2012 Volkswagen Midsize Sedan, scheduled for production in Tennessee.

VW provides a first sneak peek at the 2012 Volkswagen Midsize Sedan, scheduled for production in Tennessee.

It isn’t much.  Let’s get that out of the way right up front, but it’s nonetheless the first glimpse we’ve been given of the midsize sedan Volkswagen plans to produce at its all-new Chattanooga assembly plant, which is still more than a year away from opening.

Volkswagen of America’s high-flying CEO, Stefan Jacoby, has set some tough targets for the automaker.  It’s aiming to more than double sales, by 2018, to 800,000 units a year, significantly better than it did even back in the days when the original Beetle dominated the subcompact and import market segments.

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Of course, it’s a very different VW today.  The so-called “New” Beetle is little more than a market afterthought, and the company now offers a wide range of products, from the compact Golf up to the big Touareg sport-utility vehicle.  But VW is betting that it needs to take a big step up from its current midsize offering, the Passat.


U.S. Critical to VW’s Plans For Global Domination

New plant, new Beetle, new sedan could help VW topple Toyota.

by on Oct.08, 2009

Volkswagen was built on the back of the Beetle.  A "new" Beetle, due out in a couple years, will play a critical factor, officials say, in reviving U.S. sales and gaining global domination.

VW was built on the Beetle. A "new" Bug, due in a couple years, will be critical in reviving U.S. sales and gaining global domination.Volkswagen is about to come full circle.

Few cars, anywhere in the auto industry, have been more important than the original Beetle, which was the foundation upon which Volkswagen built its worldwide empire.  While the current incarnation of the little car is no more than an afterthought for the brand, on a global scale, it remains an icon for American motorists.

So, VW expects the next-generation Beetle to not only play a critical role in rebuilding its position in the U.S. market, but helping set it up for global domination.  Increasingly successful despite – or perhaps because of – the global automotive downturn, VW officials acknowledge they’re aiming to knock down the current automotive sales king-of-the-hill, Toyota.

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“The Beetle successor will be a halo car that sells in large numbers,” Stefan Jacoby, CEO of Volkswagen of America, or VWoA, told, during an interview in Germany, earlier today.