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VW May Kill Off the Beetle

Cost cutting program threatens maker’s slow-selling product lines.

by on Mar.10, 2015

Despite adding variants like the Convertible, sales of the latest Beetle have been sluggish.

It may serve as the icon of the Volkswagen brand, but barely three years after launching an all-new version of the Beetle, the little car may be an endangered species, one of several VW products in the crosshairs as the German maker races to slash spending by about €5 billion, or $5.4 billion, by 2017.

Another model likely to vanish is the three-door version of the Polo subcompact, according to various reports out of Germany. Other slow-sellers, such as the Scirocco might also be targeted.

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VW isn’t reining things in entirely. The maker is investing heavily in its utility vehicle line-up, with a midsize model set to be built at its plant in Chattanooga, Tennessee, and a new version of the Tiguan to go into its Puebla, Mexico factory. Expanding those facilities will cost the German maker nearly $2 billion.

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