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After Nearly Killing the Diesel, GM Brings it Back

Chevrolet launches Cruze diesel, considers other options.

by on May.24, 2013

The 2014 Chevrolet Cruze Diesel will have the highest highway mileage rating of any non-hybid passenger car sold in the U.S.

The company that all but killed the diesel engine is now hoping to bring it back.

For the first time since 1986, General Motors began selling a diesel-powered passenger car this week, and company officials say that a successful launch of the 2014 Chevrolet Cruze Turbo Diesel could convince them to add additional “oil burners” to the line-up.

“We’ll be watching very closely,” said Chris Perry, vice president of marketing for the Chevrolet brand, adding that with the launch of the Cruze Diesel, Chevy hopes to give some “real competition” to the European makers that currently dominate the small but growing U.S. diesel market, especially Volkswagen.

News from a Source You Can Trust!

Diesels were a significant part of the U.S. market in the late 1970s and early 1980s as American motorists struggled to deal with rising fuel prices after two Mideast energy shocks. But the market took a tumble late in the ‘80s, in part due to some major quality problems with GM diesels, especially an Oldsmobile engine that had a tendency to fail catastrophically.

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