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VW Sticking with Jamaican Ad, Mon

Maker claims critics “over-think” issue.

by on Jan.31, 2013

Don't worry, be happy. A scene from the VW ad.

Volkswagen says there will be “no change” in its plan to air a controversial Super Bowl in which everyone in an office starts speaking in a Jamaican accent.

The ad came under fire when the German maker released a sneak preview earlier this week, critics calling it racist. But the spot, which is performed to the tune, “C’mon, Get Happy,” by Jamaican singer Jimmy Cliff, has also generated a wide range of support.

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“My problem with it is there’s no link to Volkswagen. It’s a German car,” said Barbara Lippert, an editor-at-large for mediapost.com during an appearance on the Today Show in which she discussed Super Bowl advertising. Saying she was “shocked” by the VW spot, Lippert added that, “It’s just saying that black people are happy.”

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