Determined to rebuild in the wake of its costly diesel emissions scandal – especially in the critical U.S. market – Volkswagen is offering a teaser image of the “premium fastback” model it plans to unveil at the Geneva Motor Show three months from now.
To be called the Volkswagen Arteon, it will be “positioned above” the brand’s largest current model, the Passat, and potentially fill an upscale niche abandoned when the VW Phaeton was pulled from production. But the Arteon is not expected to go quite as far upmarket as that big sedan, which made pretenses of targeting the likes of the Mercedes-Benz S-Class, BMW 7-Series and even sibling brand Audi’s A8.
The Arteon “emphasizes emotionality in the upper mid-class,” says a statement from VW accompanying the teaser image. “The four-door fastback impresses both through revolutionary design and great practical value in use.” The statement concludes that “This combination is unique.”