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VW Squashing the Beetle at End of Current Generation

“You can’t have a new, new, new Beetle,” says R&D chief.

by on Mar.07, 2018

The Dune Edition of the latest Beetle is shown with a Baja version of the original Bug.

Get ready to say buh-bye to the Beetle. Oh, you didn’t know they were still building it? Well, that may explain why Volkswagen is getting set to phase out the once-iconic coupe when the current, third-generation model reaches the end of its lifecycle.

Now, Volkswagen wouldn’t be Volkswagen without at least one icon in its line-up, but Frank Welsch, the brand’s R&D chief, told Britain’s Autocar that the focus will shift to the soon-to-be-reborn I.D. Buzz, an all-electric take on the classic Volkswagen Microbus that is due to market early in the coming decade.

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Noting that VW tried to revive the Bug with the “New Beetle,” and then redid it one more time, Welsch said enough is enough. “You can’t do it five times and have a new, new, new Beetle,” ad infinitum. In fact, the VW board did consider a way to keep the Beetle alive, but it turned thumbs down to the idea of an all-electric version during a product meeting last November.