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VW Hoping to Draw Millennials With Finance App Investment

Automaker partnering with AutoGravity.

by on Jul.07, 2017

VW Credit is investing in AutoGravity to enable buyers to secure vehicle financing using their smart phones.

VW Credit Inc. plans to make an equity investment in AutoGravity, an automotive lending app launched by a California firm less than two years ago.

The scope of the investment was not disclosed but with the money, VW Credit is supporting its goal of creating a digital experience that enhances the customer financing process. Digital financing via smart phone has emerged as new frontier in automotive finance in the past year.

Technology News!

Through this partnership with AutoGravity, a “FinTech” pioneer in facilitating car shopping and financing with the power of the smart phone, buyers will have direct access to Volkswagen and Audi financing across the United States. (more…)