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Volkswagen Likely Bringing Budget Brand to China in 2014

Maker working on cost while ensuring safety of vehicle.

by on Nov.26, 2013

VW's Martin Winterkorn said earlier this year the company plans to have a budget brand for China.

Volkswagen looks to have its “budget” brand ready to roll next year in China with other markets possibly getting variants of the vehicles.

The German maker recently reiterated its plans to bring a lower-cost, localized brand to China: a strategy similar to other foreign automakers in the country.

Power Up!

During the North American International Auto Show in January CEO Martin Winterkorn said VW would be ready to make its intentions known by the end of the year, but VW brand development boss Dr. Heinz-Jakob Neusser has said in recent reports that the company is still doing its homework in a budget lineup for China. (more…)