In an unusual turn, Volkswagen plans to export the new 2012 Beetle from Mexico to China.
Only the third generation of the iconic VW small car, the 2012 Beetle will go on sale in the U.S. in October, then follow in markets around the world. VW officials don’t expect the latest version of the “Bug” to come close to the sales levels of the ‘60s and ‘70s but hope it will serve as a halo vehicle to build demand for the rest of the line-up.
That could prove especially important in China, where Volkswagen is locked into a fierce battle for market dominance with arch-rival General Motors. VW has a large production base in China but has decided to rely on Mexico as its central source for the new Beetle rather than duplicate tooling.