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Aiming at Tesla, Audi Planning Three Battery-Cars by 2020, CEO Says

Porsche boosts hiring plans for Mission E sports car project.

by on Jul.26, 2016

The Audi e-tron Quattro SUV Concept will be followed by a production model around 2018.

As the brand shifts attention away from its diesel line-up to new, greener technologies, Audi CEO Rupert Stadler wants to have three pure battery-electric models in the line-up by 2020, even if that means dropping some conventional models to come up with the necessary R&D dollars.

Audi has already confirmed plans to launch a battery-electric SUV by 2018 and, in a new interview with German newspaper the Heilbronner Stimme, Stadler confirmed the maker wants 25 to 30% of its total sales to come from electrified models by 2025.

Clearing the Air!

In the wake of parent company Volkswagen AG’s diesel emissions scandal, Audi and other VW brands have been shifting emphasis to battery-based models. Porsche, which is developing the Mission E electric sports car, said on Tuesday that it now expects to create 40% more jobs to handle that project than originally planned.


Volkswagen, Audi Expect to “Electrify” Entire Line-Up

Conventional gas models could be dropped in favor of hybrids, plug-ins, battery-electric vehicles.

by on Sep.16, 2015

The Audi e-tron Quattro SUV Concept will be followed by a production model around 2018.

Long focused on high-mileage diesels, Volkswagen and its luxury arm Audi are suddenly getting charged up about battery power. So much so, in fact, that virtually all of the vehicles sold by both the mainstream VW and high-line Audi brands will offer some form of “electrified” options in the near future.

The German brands may even start dropping some conventional gas and diesel models in favor of hybrids, plug-ins and pure battery-electric vehicles, officials noted during a series of interviews at the Frankfurt Motor Show. Even sibling brands Bentley and Porsche are getting into the battery act, the former planning a new plug-in SUV, and the sports carmaker coming to Frankfurt with a 600-horsepower performance model.

Plug In!

“Every car will be electrified,” said Ulrich Hackenberg, the board member overseeing technical development at Audi. And while new fuel economy and emissions mandates are factors driving the shift, he also believes that consumers will find the next generation of electrified vehicles attractive and compelling.


Germany, China Linking Up on EVs.

The two nations hope to leapfrog U.S., Japan on battery car technology.

by on Jun.30, 2011

Chinese makers like BYD want to gain the lead in battery technology and may do so by working with their German counterparts.

China and Germany have signed a new round of 14 trade deals, including one valued at more than $15 billion.

The agreement that has sparked considerable interest is one that calls for closer collaboration between German automakers and their Chinese counterparts on the development of electric vehicles. German and Chinese companies, such as Mercedes-Benz and BYD, are already working jointly on EV projects.

The new contracts include one for an electric car project between German auto giant Volkswagen and its Chinese partner First Auto Works, or FAW, involving a factory in Foshan.

News You Can Use!

VW also signed a deal with Shanghai Automotive Industry Corporation, its other key Chinese partner, while Daimler and the Beijing Benz Automotive Company inked an agreement on investment in new products, engines and a research and development center within China.