Few cars, anywhere in the auto industry, have been more important than the original Beetle, which was the foundation upon which Volkswagen built its worldwide empire. While the current incarnation of the little car is no more than an afterthought for the brand, on a global scale, it remains an icon for American motorists.
So, VW expects the next-generation Beetle to not only play a critical role in rebuilding its position in the U.S. market, but helping set it up for global domination. Increasingly successful despite – or perhaps because of – the global automotive downturn, VW officials acknowledge they’re aiming to knock down the current automotive sales king-of-the-hill, Toyota.
“The Beetle successor will be a halo car that sells in large numbers,” Stefan Jacoby, CEO of Volkswagen of America, or VWoA, told TheDetroitBureau.com, during an interview in Germany, earlier today.