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Posts Tagged ‘VW advertising’

Volkswagen Cutting ‘Das Auto’ Ad Slogan

German maker continues effort to remake company's image.

by on Dec.28, 2015

Volkswagen is phasing out its "Das Auto" ad slogan as part of its effort to makeover its image in the wake of the diesel emissions scandal.

Volkswagen AG appears to be downing more bites of humble pie as it plans to revise its “Das Auto” advertising slogan to simply “Volkswagen” due to concerns over appearing too arrogant.

The move comes as the German automaker tries to claw its way out of the morass created by its diesel emissions scandal. The company’s public relations arm met with 2,000 senior executives in Germany recently to find ways to improve the company’s profile while debuting the effort it plans to introduce.

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The new campaign doesn’t entirely replace the 8-year-old “Das Auto” slogan, VW executives told Reuters, but it will be the primary tagline. (more…)

Volkswagen at Vanguard of Vehicle Advertising

Maker sponsors online programs for Museum of Modern Art.

by on Nov.14, 2014

Volkswagen is sponsoring the New York Museum of Modern Art's online programs.

When Chevrolet’s Rikk Wilde’s struggle through the presentation of the World Series MVP award to the San Francisco Giants’ Madison Baumgartner went viral it served as a poignant reminder of the pervasiveness of auto industry advertising.

At times, it seems automakers are determined to slap their names on everything from football stadiums, such as Ford Field in Detroit and the Mercedes-Benz Dome in New Orleans, to soccer jerseys, such as those of Manchester United, one of the oldest and best-known franchises in sports, which now sport the Chevy logo.

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Kia, on the other hand, has made a point of becoming a major sponsor of the National Basketball Association and Volvo is sponsoring an ocean-going sailing contest that will take months to complete. (more…)