Detroit Bureau on Twitter

Posts Tagged ‘VW ads’

Volkswagen at Vanguard of Vehicle Advertising

Maker sponsors online programs for Museum of Modern Art.

by on Nov.14, 2014

Volkswagen is sponsoring the New York Museum of Modern Art's online programs.

When Chevrolet’s Rikk Wilde’s struggle through the presentation of the World Series MVP award to the San Francisco Giants’ Madison Baumgartner went viral it served as a poignant reminder of the pervasiveness of auto industry advertising.

At times, it seems automakers are determined to slap their names on everything from football stadiums, such as Ford Field in Detroit and the Mercedes-Benz Dome in New Orleans, to soccer jerseys, such as those of Manchester United, one of the oldest and best-known franchises in sports, which now sport the Chevy logo.

Subscribe for Free!

Kia, on the other hand, has made a point of becoming a major sponsor of the National Basketball Association and Volvo is sponsoring an ocean-going sailing contest that will take months to complete. (more…)

Volkswagen Bringing its A-Game for The Big Game

Great ad can set the stage for entire sales year.

by on Jan.22, 2014

Volkswagen is ready for this year's Super Bowl ad campaign with its latest commercial.

Now that the Seattle Seahawks’ Richard Sherman is done yelling at San Francisco 49er Michael Crabtree, the focus of sports fans everywhere will be squarely planted on Super Bowl XLVIII on Feb. 2, and Volkswagen appears to be ready.

The game is perhaps the world’s biggest stage for advertising with 30-second ad rates costing $4 million. This year, Mercedes-Benz, Kia, Jaguar, Hyundai, Volkswagen and General Motors are all said to have purchased time.

Get a Free Subscription!

Much like the teams playing the event, companies work hard to make sure they’re bringing their A-game with their advertisements. The ads can be the stuff of legend: good and bad. (more…)