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Lutz Pushes for Commercial Vehicle Electrification

Former GM exec professes love for EVs, but says industry’s got it wrong.

by on Jan.15, 2014

Bob Lutz, Via board member, talks about Via's new $80 million contract at the company's press conference. Photo credit: Len Katz.

Via Motors, a start-up company planning to offer plug-in electric vehicles to commercial customers, said it has received an $80 million contract as part of a transcontinental electrification project.

Robert Lutz, former GM vice chairman and a leading advocate for extended range electric vehicles, told reporters at Via press conference at the North American International Auto Show that electrification of vehicles, such as vans and pickup trucks, makes more sense than making small electric vehicle.

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“We’ve got it backwards,” said Lutz, who brought the Chevrolet Volt to life while he was at GM and describes himself has a fan of electric vehicles. “I’ve always like electric vehicles. I just don’t like their range.” (more…)

Bob Lutz Tries Retirement, Says No Thanks

Celebrated auto exec picks up yet another advisory role, his third

by on Sep.28, 2011

Alan Perriton, Bob Lutz, Kraig Higginson pose in front of VIA's Extended-Range Electric Truck

Maximum Bob is back. Again. Someone should talk to him about the definition of “retirement.”

Just weeks after General Motors announced that former Vice Chairman Bob Lutz was coming back as a consultant, VIA Motors, a Utah startup, has announced that Lutz would join the company as a consultant. Lutz also serves as an advisor to Lotus.

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VIA plans to convert existing pickup trucks, vans and sport utility vehicles into extended-range electric vehicles similar in concept to the Chevrolet Volt.

Lutz, 79, is coming on board to help raise capital for the venture and help establish partnerships with automakers, according to David West, VIA’s chief marketing officer, Automotive News reported.

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