It may have a reputation for focusing on safety but Volvo has been putting an increasing emphasis on performance, as well, something further signaled by its move to acquire Polestar, a Swedish tuner that has, in recent years, turned out high-power versions of several Volvo models.
The move will create a sub-brand similar to Daimler’s Mercedes-AMG and BMW’s M, a statement from Volvo noting Polestar will be used as a model name for future high-performance models. These apparently will include versions of the so-called “Twin Engine” plug-hybrid technology first introduced on the new Volvo XC90.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.