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Volvo Bets Big on Performance with Polestar Acquisition

Move creates rival to BMW M and Mercedes-AMG.

by on Jul.14, 2015

A line-up of Volvo Polestar models.

It may have a reputation for focusing on safety but Volvo has been putting an increasing emphasis on performance, as well, something further signaled by its move to acquire Polestar, a Swedish tuner that has, in recent years, turned out high-power versions of several Volvo models.

The move will create a sub-brand similar to Daimler’s Mercedes-AMG and BMW’s M, a statement from Volvo noting Polestar will be used as a model name for future high-performance models. These apparently will include versions of the so-called “Twin Engine” plug-hybrid technology first introduced on the new Volvo XC90.

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“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.


Polestar Helps Volvo Muscle Up

Better performance without mileage sacrifice.

by on Mar.19, 2012

Volvo's collaboration with Polestar is rapidly expanding.

When you think Volvo you almost certainly think safety.  But the Swedish maker also would like to get potential buyers to associate the brand with performance.

Mercedes-Benz has AMG and BMW has its M-Class and now Volvo is challenging its German rivals with cars enhanced by Polestar.

Based in Gothenburg, Sweden, Polestar has collaborated with Volvo since 1996. Since 2009 Polestar has developed performance optimization software for Volvo cars. Polestar and Volvo is now boosting the visibility of its partnership with Polestar. The initiative isn’t anywhere near as lavish or expensive as the AMG and or M-Class but it does offer Volvo fans looking for added performance some genuine punch — without the typical mileage penalty.

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The Polestar performance software packages are now available on the 2012 XC60 R-Design, S60 and XC70 fitted with a T6 engine for a manufacturer’s suggested retail price of $1,495 when installed at the dealer. The T6 Polestar software package adds 25 horsepower and 30 lb-ft of torque, bringing the three car lines to 325 horsepower and 354 lb-ft.