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Volvo V40 Cross Country Is a Blend of Wagon and Crossover

New model to feature world's 1st pedestrian airbag.

by on Oct.01, 2012

The Volvo V40 Cross Country will target luxury competitors such as the BMW X1 and Mercedes-Benz B-Class.

Say “Volvo” and there’s a good chance your first image will be one of the maker’s traditional, boxy wagons.  While “two-box” designs remain strong in the European market, ute-like styling has become much more prevalent in the rest of the world – and is steadily gaining ground on the Continent, as well.

So, with the Paris Motor Show unveiling of the new V40 Cross Country, Volvo is clearly hoping to deliver a blend of both wagon and CUV. And it’s taking aim at such challenging competitors as the BMW X1 and Mercedes-Benz B-Class crossovers.

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Based on the current Volvo V40 Hatchback, the Cross Country gains nearly two inches in ride height – while getting larger, black and silver alloy wheels and decidedly chunky bumpers that Volvo apparently believes will give the new model a more robust, go-anywhere appearance.