Volvo plans to launch an autonomous vehicle pilot program by 2017, and it intends to use real motorists in its home town of Gothenberg, Sweden to get feedback on how well the technology works.
Dubbed Drive Me, the project is one of the more ambitious laid out by a conventional carmaker – though tech giant Google is already starting to roll out the first of 100 self-driving vehicles it plans to use as part of a test program near its Silicon Valley headquarters. Most major manufacturers are now working on autonomous technologies, with some predicting the first such vehicles could go on sale early in the next decade.
“We are entering uncharted territory in the field of autonomous driving,” said Peter Mertens, Senior Vice President Research and Development for the Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”