For more than a decade, automakers have attempted to sell new cars and trucks on the Internet, but with little success. However, Volvo seems willing to take crack at it.
The Swedish automaker, now owned by China’s Geely, went through a trial run with its new XC90 earlier this year, selling out the entire run of the crossover. It’s using the Internet again for its “Designer’s Choice” XC90, which consists of four models with different equipment and colors determined by the maker’s design team.
The company now plans to expand its use of the Internet across its entire line-up. The process allows a buyer to order a Volvo online and submit a down payment using a credit card. Volvo forwards the information to a local dealer who then contacts the buyer. A buyer can get a refund if the buyer and the dealer can’t agree on price, delivery date or other particulars. (more…)