Just a week after it debuted its first China-built vehicle to be sold in the U.S., the S60, Volvo put Lex Kerssemakers in charge of the automaker’s North and South American operations with a specific task: get U.S. sales back up.
Kerssemakers is now as Senior Vice President Americas and his appointment is, according to the automaker, a symbol of “the company’s commitment to the core American market.” The newly appointed chief was previously Senior Vice President of Product Strategy and Vehicle Line Management. He’s been with the automaker for 16 years.
In his new role, Kerssemakers reports to Håkan Samuelsson, Volvo Cars’ president and chief executive. He will also assume the role of President and chief executive of Volvo Cars of North America. (more…)