There’ve been plenty of folks ready to write off Volvo since it was sold off by Ford Motor Co. to China’s Zhejiang Geely Holding Group for $1.8 billion six years ago.
But you’d be hard-pressed to find evidence of the Swedish brand’s imminent demise at this year’s North American Auto Show. Quite the contrary, Volvo launching the annual event by nabbing the sought-after honor of North American Truck/Utility of the Year for its new XC90 sport-utility vehicle.
“There couldn’t be a better way to pave the way for the new S90,” Lex Kerssemakers, Volvo’s top U.S. executive said later in the day, as the carmaker revealed the next major product in its rapidly expanding portfolio, a new flagship sedan. (more…)