Remember when Volvo had a simple design formula: make them square and boxy? Well, not anymore. The maker has been steadily transforming its visual image as it rolls out a series of new models like the S60 R-Design and, at this year’s Frankfurt Motor Show, the Concept You.
As the name implies, the big Volvo on display at the Frankfurt Messe is a prototype, but one that CEO Stefan Jacoby says is a “glimpse of the future of the Volvo company.”
There’s clearly been a lot going on at Volvo of late. The maker is just celebrating its first year since being sold by Ford Motor Co. to the ambitious Chinese holding company that also produces China’s domestic Geely brand.
With its parent’s support, Jacoby has outlined an aggressive agenda which calls for a huge growth spurt – to 800,000 vehicles annually, which would put it in the big leagues with luxury marques like Lexus, BMW or Audi. And the elegant Concept You underscores Jacoby’s desire to take Volvo up-market in the process.